Why You Need an Ethical Business Coach

Coaching is a supportive process designed to help clients reach their full potential. Not to be confused with being told what to do, coaching is the creative application of various tools and techniques to help you reach your own conclusions and take action. Your coach wants to see you succeed, providing a space for active discussion, reflection and planning.

In this article, we’ll discuss what having a coach means and how working with me can accelerate you towards achieving your goals.

What having a coach means

Working with a coach is like having your own personal cheerleader. You have someone alongside you every step of the way, acknowledging your accomplishments and celebrating your successes. It’s easy to let the negative overwhelm the positive – a coach will quiet your inner imposter and remind you to feel proud of everything you’ve achieved.

Having a coach means there’s someone checking your blind spots – picking you up on the bad habits you didn’t realise you had. It’s almost impossible to have a truly objective view of your own company when you’re immersed in it day-to-day. As a third party bystander, a coach will spot the burning issues you couldn’t see from up close.

A coach is also there to give you a kick up the bum from time to time, providing a level of accountability to keep you on track to reach your goals. Accountability keeps us driven, teaching us that actions go further than excuses. A coach reminds you of your goals and commitments and will turn up the heat where necessary to keep you focused.

Working with a coach means having someone to ensure you look at alternative options where necessary, maintaining action towards your goal while considering how else it could be done. The key is to stay productive – not just busy. Entrepreneurs must be flexible in order to solve problems and stay on top of their industry.

Finally, a coach is there to maintain balance and ensure that your business doesn’t negatively impact too many areas of your life. The majority of entrepreneurs say work-life balance is one of the biggest challenges they face. It’s important to remember that working more doesn’t necessarily mean getting more done. A coach can give you perspective and help to counter the negative impact of overworking on your health and personal life.

What it doesn’t mean

If you think having a coach means someone’s going to do the work for you, think again. The coach-client relationship is about working together, sharing tools, tips and techniques. But ultimately, you take the lessons and apply them. You still have to do the work.

A coach’s job is to help you become more competent and self-reliant by acting as a guide: a sounding board for your thoughts and ideas. A coach will never tell you what to do – in fact, you probably already know the answer. By providing an objective and supportive environment, and having the knowledge and experience to back you up, a coach will help you draw your own conclusions.

Then, you have someone behind you to make sure that you follow through. Accountability is like medicine: sometimes we need it, but we don’t always like the taste. A coach will never force you into decisions you’re not comfortable with, but they will enable you to articulate problems and ideas, helping you find the answers in the process.

Ultimately, it all comes from you. My job is to act as an enabler. Think of me as a cross between Ms Motivator, your favourite teacher, and your no BS best friend.

Coaching was once considered a service aimed mostly at senior management and CEOs. Now, people from all walks of life are turning to coaching as a way to reach their goals and proactively take responsibility for their professional development.

Every coach is different – as a world champion triathlete, entrepreneur and philanthropist, my goal is to help my clients create a life of passion and meaning, without detrimentally impacting people or the planet.

Want to learn more? Book a free 15-minute clarity call.